In this competitive writing world, originality is extremely important. Marketers today are not just competing for user attention but for building trust and long-term relationships with their customers, which is not possible with low-quality or plagiarized content.
Writing marketing content that feels 100% original is not just about collecting fresh ideas or information but about bringing fresh angles, an authentic voice, and providing real value to your audience.
If you want to ensure that your marketing content feels truly original, we’ll urge you to read this post. In this guide, we have discussed in detail the different tips that would help you write the best marketing content. Let’s get down to the details…
1. Build Your Brand Voice and Stay Consistent
Originality is related to authenticity. Being original means being true to your brand. To do that, you need to find your brand’s voice, whether it’s friendly, formal, fun, or witty, and use it in all your writing. A clear and consistent voice makes your content feel unique, even if you’re covering topics others have written about.
You can create a brand voice guide for your help. In this guide, you can include sample phrases that you would always use, some basic dos and don’ts, and the kind of emotional tone you want to keep in your content.
2. Try Covering Unique Angles and Perspectives
Let’s suppose you are writing about the best seo strategies. Instead of writing on “Top 5 SEO Tips for Rookies” (a topic most of your competitors must have covered), you can write on “Common SEO Mistakes to Avoid” or “Why SEO is So Much Important for Success”.
By writing from a different perspective or taking a unique angle, you cannot just create unique content but can also win the interest of your target audience. A unique angle is important as it is what would make a difference between something people would simply scroll past and something they would read.
3. Share Your Stories, Experiences, and Findings
If you want your marketing content to stand out, share real stories like how your business started, lessons from client projects, or insights from past campaigns. You can also explore trends and use your research to present fresh data that others haven’t shared yet.
By adding your voice and personality, you’re not just creating content, you’re creating a memorable experience that no one else can copy or steal from you.
4. Always Write After Thorough Research
Research is very important if you want your content to feel 100% original. Before writing, you must research and scan what’s already ranking on your topic. Tools like Google Analytics, Answer the Public, and other topic research tools can help you find unique topics.
You might want to rephrase what’s already published, but that wouldn’t be a good idea. It is important to scan similar drafts published on relevant topics as yours and find out what’s missing, confusing, or outdated.
You must read competitor content and customer reviews to find content gaps your audience is hungry for and try covering those specific points.
5. Use Unique Language and Avoid Clichés
You must never use robotic and overly common phrases like game-changer, cutting-edge, innovative solutions, in the world of, etc. You must replace these generic terms and use fresh language that would win the interest of your target audience.
Instead of using robotic and overly crisp sentences, you must explain content in a simple language and conversational tone. By injecting fresh language and avoiding clichés, you would surely be able to create something original and interesting for your audience.
6. Repurpose Your Existing Content Drafts
Being original doesn’t necessarily mean that you have to start from scratch every time. It is quite impossible to write on new topics every day or to come up with new angles. Expert marketers would always encourage you to repurpose your existing content and use it on other platforms.
For instance, if you have already published a blog post, you can repurpose it and create multiple social media posts out of it. Subsequently, if you have posted a social media caption, you can elaborate on it and create a detailed blog post.
Rewriting and repurposing are techniques that would help you, especially when you are managing content across different platforms.
7. Always Run a Quick Originality Check
Before you post marketing content, it is always important that you check whether it is original or not. You can easily look for plagiarism using an online plagiarism checker tool.
Using a reliable plagiarism checker would help you find out the exact phrases or sentences matching another source, and you would also be able to know the exact percentage of originality.
Other than using a plagiarism checker, it is also important to read your draft multiple times and analyze whether a heading, certain sentences, or even words sound as if written by another marketer.
In case you think you’re copying words, style, or structure from another marketer, you can fix it before publishing.
8. Use an Online Plagiarism Remover Tool
In case the plagiarism checker flags most of your content as duplicate, you can always leverage a plagiarism remover tool.
An online plagiarism remover is a tool that rewrites text in different words and a distinct style, all while keeping the original meaning intact.
If you don’t have the time to make manual amends or are unable to achieve the maximum original score from the plagiarism detector, you can always rely on plagiarism-removing solutions.
The tool is available for free and is very easy to use, which makes it a popular choice for non-technical users.
Final Thoughts
Writing 100% original marketing content isn’t about coming up with new ideas; it’s about bringing your unique voice, ideas, and experiences to the table.
When you write with honesty, creativity, and clarity, your content naturally stands out and becomes different from that of your competitors.
In this guide, we have discussed some valuable tips that can easily ensure that your content sounds original and fresh to your target audience.
Also, note that thanks to modern tech and tools, removing plagiarism has become very easy. So if you want to create marketing content that sounds original, be sure to combine modern tech with expert advice.
