CAC Calculator (Customer Acquisition Cost)
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Result
Your output will appear here.
Free CAC calculator. Work out your customer acquisition cost, payback period and target LTV from your marketing and sales spend.
Enter your numbers below
Your output will appear here.
Industry-standard formulas, shown with every result so you can trust the math.
Results update the moment you click Calculate — no waiting, no page reload.
One-click copy of your results to drop into a report, email or spreadsheet.
No account, no credit card, no limits. Your numbers never leave your browser.
From blank form to finished result in under a minute.
Fill in the fields with your own figures. Defaults are provided as an example so you can see how it works.
The result and a full breakdown appear instantly, with the formula explained underneath.
Copy the result into your report, proposal or spreadsheet, or tweak the inputs to compare scenarios.
Learn how this free tool works and how to get the most out of it.
Common questions about this free tool