Banner Details
Define your LinkedIn banner
LinkedIn Banner Concepts
This LinkedIn banner generator writes three banner concepts from your name, role and expertise. Each concept gives you main text, sub-text, a call to action, a three-color palette, a layout and a background idea. It does not create an image file: you build the banner in Canva or another design tool. Concepts are generated with AI, so review them. Free, no sign-up.
Define your LinkedIn banner
Each run returns three different banner directions, so you can compare them before you open a design tool.
Every concept includes main text, sub-text and a call to action you can paste into your design.
Each concept suggests a three-color palette, a layout and a background visual idea.
Steer the look with Professional, Creative, Minimal, Bold or Tech in Banner Style.
Three steps from a blank form to a result you can use.
Fill in Name / Brand, Role / Tagline and Key Expertise. Add a Call to Action if you have one.
Pick Professional, Creative, Minimal, Bold or Tech, then click Generate Banner Concepts.
Copy the concept you like and recreate it in Canva, Figma or a similar tool at LinkedIn's recommended size.
A LinkedIn banner is the wide background image behind your profile photo. This tool plans what goes on it, so your design work starts from a clear brief instead of a blank canvas.
Most banner makers start you on a template. This tool starts one step earlier and decides what the banner should say and look like. You then build it in Canva, Figma or any editor you already use. Each of the three concepts covers six parts:
| Part | What it is | How to use it |
|---|---|---|
| Main text | The headline on the banner | Set it largest. Keep it to one line. |
| Sub-text | A supporting line under the headline | Smaller, lighter weight. Cut it if space is tight. |
| Call to action | What you want visitors to do | Short and specific. Make sure it is true. |
| Color palette | Three suggested colors | Use one for the background, one for text, one for accents. |
| Layout | Where each element sits | Follow it, but move text away from your profile photo. |
| Background visual | An idea for the image or pattern behind the text | Find or make a matching image, or use a plain color. |
We suggest reading all three concepts before choosing. Often the best banner takes the headline from one and the layout from another.
Example: this illustrates how we would use the tool. The concept shown is a sample we wrote to show the shape of the output, not a saved result.
The inputs are: Name / Brand Maya Ortiz, Role / Tagline Fractional CFO for SaaS startups, Key Expertise cash flow forecasting, fundraising prep, board reporting, Call to Action Book a free 20-minute call, Banner Style Minimal.
One concept might read:
Maya builds it in Canva at the size LinkedIn recommends, checks it on her phone, and shortens the sub-text so it stays readable on mobile.
Keep Key Expertise to two or three items. More ideas make the headline vague.
Write the Call to Action as a specific action, like book a call or read the newsletter.
Mix and match. Take the headline from one concept and the layout from another.
Keep text clear of the area your profile photo covers.
Place the headline near the centre because edges can be cropped on mobile.
Update the banner when your role, offer or main project changes.
Starting in a design tool without a content brief leads to spending most of the time experimenting with copy and layout rather than designing. This generator front-loads the thinking so you arrive at Canva with a clear brief, and finish in a fraction of the time.
Generic LinkedIn banner templates with placeholder text and stock photos signal a lack of intentionality to profile visitors. A banner with your specific name, positioning, and CTA, even built from the same Canva template, communicates professionalism that a generic image cannot.
A professional designer can produce a polished LinkedIn banner, but the cost and turnaround time are hard to justify for a personal profile update. This tool gives you the brief and the copy, reducing the designer's scope to pure execution, which significantly cuts both time and cost.
No. The generator writes three banner concepts as text. Each one includes main text, sub-text, a call to action, a three-color palette, a layout and a background idea. It does not produce an image file. Copy the concept you like and build the banner in Canva, Figma or another design tool.
Use the background photo size LinkedIn recommends in its Help Center article on adding a profile background photo, and design at exactly that size. Keep your headline and call to action toward the centre, because edges can be cropped on mobile, and leave space where your profile picture overlaps the banner.
Match the style to how your audience sees you. Professional and Minimal suit consultants, finance and legal roles. Creative and Bold suit designers, marketers and personal brands. Tech suits developers and software companies. If you are unsure, generate twice with two styles and compare the concepts side by side before choosing.
Yes. Enter the company name in Name / Brand, a short description of what the company does in Role / Tagline, and its main services in Key Expertise. The concepts work the same way. Check LinkedIn's Pages help for the company cover image size before you build it, since company pages have their own settings.
One specific next step that a profile visitor can take, such as book a call, subscribe to a newsletter or view a portfolio. Keep it short, because it needs to fit on the banner. The field is optional, so leave it empty if you would rather the banner focus only on who you are and what you do.
Yes. The LinkedIn banner generator is free to use and needs no sign-up or account. Fill in your details, choose a style and generate three concepts. You can run it again with a different style or tagline as many times as you like, then take the best concept into your design tool.