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Top Strategies for Building a Robust Marketing Automation Workflow

Struggling to keep up with all the online marketing tasks for your business? Marketing automation can be your solution. It optimizes how you manage your marketing activities, leading to better results. But marketing automation isn’t just about saving time. It also helps you create more impactful campaigns.  By automating repetitive tasks, you’ll have more time […]
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  1. Marketing
  2. Project Management

28 Marketing Project Manager Skills You Should Acquire

Marketing project manager skills play a crucial role in driving the success of marketing initiatives. As the bridge between marketing teams and project execution, they are responsible for ensuring projects are delivered effectively and efficiently.  To excel in this role, marketing project managers must possess diverse skills that enable them to navigate the complexities of […]
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  1. Marketing
  2. Project Management

Marketing to Millennials: Practical Guide to Success in 2024

If you’re finding it tough to connect with the millennial audience, you’re certainly not alone. But understanding this challenge is the first step to overcoming it.  Millennials, with their impressive number of 92 million in the U.S. alone, aren’t just another demographic tick box. They’re a dynamic force shaping the consumer landscape. Their purchasing capacity, […]
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  1. Marketing
  2. Project Management

The Ultimate Microsoft Project Management Software Guide

Did you know that 77% of high-performing projects use some form of project management software? Effective project management is more crucial than ever in today’s competitive world. Welcome to the Microsoft Project Management Software Guide!  This guide offers an in-depth look into Microsoft Project and its ecosystem, setting you on the path to managing your […]
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  1. Marketing

What Is A Marketing Plan & How To Write An Effective One?

A marketing plan outlines the strategies and tactics a company will use to promote its products or services. It helps guide marketing efforts to achieve business goals.  A basic plan includes identifying target markets, defining objectives, developing strategies, and outlining budgets and timelines. Components of a thorough marketing plan cover situation analysis, objectives, positioning, messaging, […]
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