Semrush Pricing: Plans, Add-Ons and What Teams Actually Pay

Semrush lists one price per plan. Your invoice rarely matches it.

Semrush pricing starts at $139.95 a month for the SEO plan, $199 for Starter and $299 for Pro+, while Advanced is quote-only. Paying yearly drops those to $117.33, $165.17 and $248.17 a month. A Free plan exists, with 10 reports a day.

Here’s the catch. Every plan includes one user, and each extra login adds $45 to $100 a month.

We checked Semrush’s pricing page, its subscription and billing help articles, and seven top-ranking pricing guides. You’ll get each plan’s limits, the real yearly cost for small teams, and the toolkits that quietly raise the bill.

Key Points

• Semrush pricing in one line: SEO costs $139.95 a month, Starter $199 and Pro+ $299 on monthly billing, or $117.33, $165.17 and $248.17 a month billed yearly. Advanced is a custom quote.
• Seats change the math: each plan includes one user. Extra users cost $45 a month on SEO and Starter, $80 on Pro+ and $100 on Advanced, so a three-person team on Pro+ pays $4,898.04 a year.
• AI tracking decides the plan: the SEO plan leaves out AI prompt tracking. Starter adds 50 daily prompts for $199, which beats adding the $99 AI Visibility Toolkit to the SEO plan.
• Test before you prepay: the 7-day trial blocks exports, and yearly billing is paid upfront. Run your real reports during the trial, then decide on annual billing.

How Much Does Semrush Cost Per Month?

Semrush costs $139.95 a month for the SEO plan, $199 for Starter and $299 for Pro+ on monthly billing. Advanced has no public price. The yearly plans save up to 17%, but Semrush bills the full year at checkout.

Here’s how the four paid plans line up on the Semrush pricing page:

Source: Semrush pricing page. Yearly totals are our calculation (monthly rate x 12).

Example: on Pro+, monthly billing costs $299 x 12 = $3,588 a year, while yearly billing costs $2,978.04, so you keep $609.96. The same math saves $405.96 on Starter and $271.44 on the SEO plan.

One honest caveat. The yearly card for the SEO plan says “instead of $139 monthly”, while the monthly toggle shows $139.95. We use $139.95 because that’s what the monthly checkout lists.

What Changed in Semrush Pricing With Semrush One?

Semrush replaced its old Pro, Guru and Business lineup with four plans called SEO, Starter, Pro+ and Advanced. The new lineup bundles SEO and AI search tracking together, which Semrush markets as Semrush One.

That matters because many pricing guides still quote Guru at $249.95 and Business at $499.95. The old pricing URL for SEO plans now redirects to the combined SEO and AI search page, so those plans aren’t on sale there.

Here’s the thing. The bundle isn’t just a rename.

Semrush’s help center says every paid plan includes the SEO Toolkit and AI visibility features, “with access varying by tier”. The SEO plan sits at the bottom with almost no AI tracking. Starter is where prompt tracking begins.

If you already pay for a classic plan, check your Subscription Info tab before you switch. Semrush prorates upgrades against the unused time on your plan, so the first charge is often lower than the list price. The upgrade window shows the exact amount on its Today’s charge line.

And if you add a toolkit partway through a yearly plan, you pay a one-time prorated amount for the months left. The new toolkit then renews on the same date as your plan.

What Does the Semrush SEO Plan Include?

The SEO plan is Semrush’s entry plan for classic search work. It costs $139.95 a month, or $117.33 a month billed yearly.

It covers 5 websites and 500 keywords tracked daily. You get 10,000 results per report, 3,000 reports a day and 100,000 pages to crawl a month in Site Audit. Keyword metrics refresh 250 times a month, and you can share projects with viewer or editor access. Every plan, this one included, comes with 3 base reports.

What it doesn’t include is AI tracking. The plan comparison table marks custom prompts, AI visibility reports and the AI Visibility Overview as not included. Say you run a local bakery’s site and only care about Google rankings. This plan covers that job without paying for AI features you’d never open.

Pricing: $139.95 a month, or $1,407.96 a year billed upfront.

Best For

• Freelancers and small businesses tracking up to 5 sites in Google only.

Pros

• Cheapest way into Semrush’s full keyword research and backlink data.
• 500 daily tracked keywords cover most small sites.
• Extra users cost the lowest rate, $45 a month.

Cons

• No AI prompt tracking or AI visibility reports.
• No historical data or JavaScript rendering in Site Audit.
• No API access and no Looker Studio integration.

What Does the Semrush Starter Plan Include?

Starter keeps the SEO plan’s limits and adds AI search tracking. It costs $199 a month, or $165.17 a month billed yearly.

You still get 5 websites, 500 daily keywords and 10,000 results per report. On top, Starter tracks 50 custom prompts a day across Google Search, ChatGPT, Perplexity and Gemini. It also includes 300 AI visibility reports a day, one domain for AI brand performance and an AI-ready Site Audit.

That last one checks whether AI search engines can crawl your pages at all. A blocked crawler is an easy miss, and it costs nothing to fix once you see it.

Take a two-person agency whose clients keep asking whether ChatGPT mentions them. Starter answers that question for one brand without jumping to Pro+. That’s the plan’s whole reason to exist.

Pricing: $199 a month, or $1,982.04 a year billed upfront.

Best For

• Small teams that need Google rankings and AI answers tracked for one brand.

Pros

• 50 daily AI prompts for $59.05 more than the SEO plan each month.
• Same $45 rate for each added login as the SEO plan.
• AI-ready Site Audit checks crawl access for AI search engines.

Cons

• Still capped at 5 websites and 500 keywords.
• No historical data, cannibalization report or Looker Studio integration.
• AI brand performance covers 1 domain only.

What Does the Semrush Pro+ Plan Include?

Pro+ is the plan for teams that manage several sites. It costs $299 a month, or $248.17 a month billed yearly.

The jump is in volume. You get 15 websites, 1,500 daily keywords, 30,000 results per report and 5,000 reports a day. Site Audit rises to 300,000 pages a month with JavaScript rendering, and AI tracking doubles to 100 prompts a day.

Pro+ also adds historical SEO data, the keyword cannibalization report, Topics, multi-location tracking and Looker Studio. Keyword metrics refresh 1,000 times a month instead of 250. If you report to clients every month, the Looker Studio link alone saves an export step.

The catch sits in the seats. Pro+ charges $80 for each added login, against $45 on Starter, so a bigger team pays more than the $100 plan gap suggests.

Pricing: $299 a month, or $2,978.04 a year billed upfront.

Best For

• Agencies and in-house teams managing 6 to 15 sites or several locations.

Pros

• Triple the websites and keywords of Starter for $100 more a month.
• Historical data and cannibalization checks for content audits.
• Looker Studio integration for client dashboards.

Cons

• Each added login jumps to $80 a month.
• No API access or Share of Voice.
• Still one included user, like every plan.

What Does the Semrush Advanced Plan Include?

Advanced is quote-based. Semrush lists no price and asks you to request a demo.

It covers 40 websites, 5,000 daily keywords, 50,000 results per report and 10,000 reports a day. Site Audit crawls 1,000,000 pages a month, and up to 100,000 pages per monitored website. It adds SEO Share of Voice, 200 daily AI prompts, migration help from other tools and API access.

API access is the deciding feature for many buyers. If you search for Semrush API pricing, you’ll find that only Advanced includes it. Unit costs depend on the API method and how much data a call returns. Calls that return no data are free.

Semrush also states that MCP requests use the same units as API calls. So connecting an AI assistant draws from the same balance. Enterprise sits above Advanced, with SSO, audit logs and a dedicated account manager.

Pricing: custom quote, with each added login at $100 a month.

Best For

• Larger agencies and brands that need the API or 15+ sites.

Pros

• Highest limits below Enterprise.
• API access for custom dashboards and data pipelines.
• 200 daily AI prompts and Share of Voice reporting.

Cons

• No public price, so budgeting needs a sales call.
• The most expensive logins, $100 a month each.
• SSO and audit logs sit in Enterprise, not here.

Which Semrush Plan Fits Your Team?

Pick the plan by sites and AI needs first, then check seats. Most small teams land on SEO or Starter.

The fit labels are our judgment, based on the limits Semrush lists.

Top Tip: Count the sites you’ll actually monitor, not the ones you might add. Going from 5 to 6 sites is the single step that forces Pro+, at $100 more a month.

How Much Do Extra Semrush Users Cost?

Every Semrush plan includes one user. Extra users cost $45 a month on SEO and Starter, $80 on Pro+ and $100 on Advanced, according to the plan comparison table.

This is the line most pricing guides skip. And it adds up fast, because the per user rate climbs with the plan.

Example: a three-person team on yearly Pro+ pays $2,978.04 for the plan. Two added logins cost 2 x $80 x 12 = $1,920, so the total is $4,898.04 a year. The same team pays $1,982.04 + $1,080 = $3,062.04 on Starter, and $1,407.96 + $1,080 = $2,487.96 on the SEO plan.

Toolkit-only accounts work differently. Semrush’s help center says each extra seat on Social, Local or Content without an SEO plan costs a flat $20. Traffic and Market users start at $289 a month.

Seats matter during trials too. Each account can add up to 3 extra users. They get 7 days of free access to the toolkits on the main subscription, except Traffic and Market. The pricing page sells individual logins as a security feature, so shared passwords aren’t the cheap fix they look like.

View-only folder access is free, which helps when a client only needs to see results. Use it for anyone who reads reports but never runs them.

How Much Do Semrush Toolkits and Add-Ons Cost?

Semrush sells specialist toolkits on top of any plan, from $20 to $499 a month. These are the published starting prices:

Source: Semrush toolkit pricing pages and subscription help article.

Here’s the problem. The AI Visibility Toolkit looks like a cheap way to add AI tracking to the SEO plan.

Example: SEO at $139.95 plus AI Visibility at $99 comes to $238.95 a month for 25 tracked prompts. Starter costs $199 and tracks 50. That’s $39.95 more for half the prompts.

Reports are the other hidden costs. White-label client reports need the Pro Report at $20 a month per report. If you’re weighing that against dedicated reporting tools for client dashboards, price it per client first.

What Does the Semrush Free Plan and Trial Include?

The Semrush Free plan costs $0 with no credit card and includes 1 demo project and 10 reports a day. Semrush’s FAQ adds that free users track 10 keywords in Position Tracking. It suits a quick competitor check, not ongoing tracking. Ten reports go fast once you click into a single domain.

Paid plans include a 7-day free trial. Semrush runs a small card check that it refunds right away, and you’re billed only after the trial ends. If you don’t cancel, the account converts to the plan you picked at the standard rate.

Three trial rules catch people out:

• Exports: disabled during every trial, even on plans that normally include them.
• One trial per toolkit: each toolkit trial works once per account.
• SEO trial eligibility: past trial or paid users can’t get free SEO toolkit access again.

So plan the trial week carefully. Line up the three or four reports you’d run every month, run them, and judge the data on screen rather than in a spreadsheet.

On a tight budget, you can still build keyword lists without a paid seat. Our free keyword list generator for SEO ideas covers the brainstorming step before you pull volumes in Semrush.

How Does Semrush Pricing Compare to Ahrefs and SE Ranking?

Semrush’s entry price sits slightly above its two closest rivals. On monthly billing, Ahrefs Lite and SE Ranking Core both list $129 a month, against $139.95 for the Semrush SEO plan.

Prices from each vendor’s pricing page, monthly billing. Best for labels are ours. Check each vendor’s page before you buy, because plans change often.

The gap widens with seats. Ahrefs Lite adds users at $40 a month, against Semrush’s $45. SE Ranking Core includes 1 manager seat, and its 14-day trial needs no credit card.

So the Ahrefs vs Semrush pricing question comes down to features, not the $10.95 gap. Semrush bundles AI prompt tracking from Starter up, while Ahrefs sells prompt checks by plan tier.

When Is Semrush Worth the Cost for Small Teams?

Semrush is worth it when you use it weekly across several sites. For a single blog checked once a month, the SEO plan is hard to justify.

Real spend runs well above the list price. Across 160 small and mid-size customers, SpendHound’s purchase data puts average Semrush spend at $5,968 a year. That’s about four times the SEO plan’s yearly price, so seats and toolkits clearly pile on.

Semrush’s own pricing page features a dental practice founder. Smileworks CEO Ed Challinor credits the tool for national rankings, then admits: “And I still don’t use even 50% of it.”

That’s the real risk. You pay for the whole toolbox, then use three tools. Four checks keep an agency bill honest:

• Seats: give clients view-only folder access, which is free, instead of paid logins.
• Sites: stay on Starter until you truly pass 5 monitored sites.
• Reports: buy Pro Report only for clients who need white-label PDFs.
• Billing: switch to yearly only after a full month of real use.

Then track the SEO work itself. Rank checks, audits and content fixes are tasks with owners and deadlines. A shared plan in your project management software for marketing agencies shows which client work earns the subscription.

If you don’t have one yet, Onethread is free for up to 10 users. Paid plans start at $3.6 per user a month on the Onethread pricing page. Semrush is one line in a wider stack. See it next to the rest of your business management software budget, and tie each report to a written marketing plan.

Top Tip: Set a calendar reminder for day 5 of your 7-day trial. That leaves two days to cancel or downgrade before the first charge.

What Should You Do Next With Semrush?

Semrush’s list prices are easy to read. The real cost lives in seats, AI tracking and toolkits, and those three decide which plan survives a year of use. Once you count them, the right plan usually picks itself. Skip that step, and the invoice will surprise you in month two.

This week, write down how many sites you monitor, how many people need logins and whether AI answers matter to your clients. Then run those numbers through the plan table above, and start the trial on the plan that fits.

FAQs

Can You Negotiate Semrush Pricing?

Self-serve Semrush prices are fixed, but the sales team can build custom plans. The help center says you can contact Sales to raise limits or create a custom plan, and Advanced and Enterprise are quote-based. Semrush pricing on those tiers is where any negotiation happens, so bring your seat count and site list to the call.

Does Semrush Offer a Student Discount?

No, Semrush has no individual student plan. Accredited colleges and universities can join the Semrush for Education program instead. It gives educators and their students free access for 3 months. Ask your school whether it already takes part before you pay for a personal plan.

What Payment Methods Does Semrush Accept?

Semrush accepts major credit cards, including Visa, Mastercard and American Express. Check payments work only for yearly subscriptions in the US. Your billing currency follows your billing country, and the checkout shows the final amount, taxes and any prorated charges before you confirm.

Can You Cancel Semrush Anytime?

Yes. You can cancel, downgrade or upgrade at any time unless you signed custom terms. Yearly billing covers the full year upfront. Read the refund policy before you cancel. Semrush pricing for upgrades is prorated against the unused time on your plan.

Does Semrush Have a Lifetime Deal?

No, Semrush doesn’t sell a lifetime plan. Every plan is a monthly or yearly subscription. If a site offers a lifetime Semrush deal, treat it as a red flag and buy only through Semrush’s own pricing page.

Sources: Semrush plans and pricing, Semrush Subscriptions and Toolkits, Semrush Billing FAQ.